Internal Partner: Alicia Curtis
External Partner: Fable

Fable Beta Partner

As WW is an international organization, marketing assets require quick translation and iteration. Incorporating animation into these assets has proven to enhance performance, yet the software utilized by the brand team proved cumbersome, impeding efficiency. Recognizing this challenge, I identified the need for a more user-friendly cloud-based animation software accessible to both the internal brand team, our agency partners, and internal stakeholders. 

After thorough research, Fable emerged as the ideal solution, offering collaborative capabilities and intuitive interface. WW embarked on a partnership with Fable as a beta user, affording us a direct avenue to provide feedback and customize features to align with our unique requirements.