Team: Brandy Porter, Alicia Curtis, and Abby Doerr

WW Icon Library

As part of WW’s brand refresh, I spearheaded the design and implementation of our new iconography system. Through research and exploration, we identified a style that seamlessly integrated with our brand identity. 

Working closely with the head of creative, I directed a senior designer on our team to establish creation guidelines. This enabled our broader design team to contribute to the development of a diverse library of icons, spanning from food to lifestyle to abstract concepts. This collaborative effort was an ongoing expansion as we collectively built our icon library over time.