WW Team: Brandy Porter, Alicia Curtis, Lucy Malolepszy, Hayley Doshay, Abby Doerr, Koo Glogaur, Sofia Silvestrini

Agency Partner: Bruce Mau Design

WeightWatchers Brand Refresh

In 2022, I joined WeightWatchers with the goal to evolve the brand and efficiantize systems. I was part of a small team that collaborated with Bruce Mau Design on a brand refresh. The refresh included identity and branding, photography, motion, illustration, and iconography.