Team: Abby DoerrWW CRM Email Templates

I managed the CRM Design team at WW, focusing in designing recruit emails for both lapsed and nevers audiences. Our process involved creating all designs and versions, followed by outsourcing coding.

Recognizing an opportunity for efficiency, I initiated the development of a drag-and-drop template library that streamlined workflow. I guided my team in creating modular segments of emails, facilitating easy customization as required.

Periodically, we refresh these designs, enabling us to concentrate on crafting impactful emails for special events and enhancing the CRM team's agility in responding to sudden changes.